Our Purpose
Why Does Phil's Financials Exist?
Our Mission
Empower ALL students through accessible, gamified, and community-driven financial education.
The Problem We Solve
Our Solution
Financial education today is broken. Students encounter a scattered assortment of one-off lessons: a unit on budgeting here, a worksheet on compound interest there, with no cohesive journey and no lasting engagement.
Phil's Financials shifts that fragmented model into a continuous journey of lifelong wealth creation. By combining interactive gameplay, daily market exposure, and professional mentorship, we build the habits and mindset students need long before they enter the workforce.
Our platform meets students where they are, whether in the classroom, at home, or on the go, and grows with them through every financial milestone.
Serving Everyone
Who We Help
Students
From middle school to college, Phil's Financials gives students the tools to understand money, build good habits, and explore finance as a career, all through fun, game-based experiences designed for their lives.
Parents
Parents gain peace of mind knowing their children are developing real financial literacy. Track your student's progress, reinforce lessons at home, and start meaningful money conversations backed by the platform's curriculum.
Educators
Teachers and school administrators can integrate Phil's Financials into existing curricula with ease. Our lesson modules align with personal finance standards and give educators a dynamic tool to engage even the most reluctant learners.
The Story
From Idea to Now
May 2025
A Passion Project Is Born
Phillip Head, a sophomore student-athlete at Emory University studying Finance and AI in Business, starts Phil's Financials as a passion project. Driven by a belief that every student deserves access to quality financial education, Phil begins sketching the foundation of what would become a full platform.
Summer 2025
Building the Team
Phil recruits fellow Emory students Jason Bright and Donovan Jones, each bringing unique skills in operations and outreach. Together, they begin building the platform's core features and mentorship network.
Fall 2025
Pilot Launch with First Tee Metro Atlanta
Phil's Financials launches its pilot program in partnership with First Tee Metro Atlanta, delivering financial literacy content to a cohort of young athletes. The response validates the concept and energizes the team to scale.
February 2026
HBCU EdTech Innovators Showcase: $2,000 Winner
Phil's Financials wins the HBCU EdTech Innovators Showcase at Morehouse School, taking home $2,000 and major validation from the Innovation for Equity community.
2026 & Beyond
Expanding the Mission
With early traction and growing community support, Phil's Financials sets its sights on reaching thousands of students across the country, building out Bamboo Empire, expanding the Phil's Friends mentor network, and partnering with schools nationwide.
First Tee Metro Atlanta
Hear From Those Who Have
“Phil's Financials made learning about money actually fun. I never thought I'd be excited about stocks and budgets.”
First Tee Participant
First Tee Metro Atlanta
“The lessons were easy to follow and I learned more about saving in one session than I ever had before.”
First Tee Participant
First Tee Metro Atlanta
“I liked that it connected to real life. Now I think about my money differently every day.”
First Tee Participant
First Tee Metro Atlanta
The Numbers Tell the Story
Why Financial Literacy Matters
43%
of adults who can correctly answer basic financial literacy questions
7 of 10
Americans who are not confident in their ability to read market data
-$1,600
average annual financial loss per household due to poor financial decisions
10%
of underrepresented students who go on to pursue careers in finance